Blog | Flylukla.com Global Adventure and Mountaineering Conference & Expo 2019

HIGHGROUND ADVENTURE AS EXHIBITOR – FLYLUKLA.COM GAMCE 2018

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HighGround Adventures Nepal is exhibiting in Global Adventure & Mountaineering Conference and Expo 2018 !
Stall Number: PB7

[ About HighGround Adventures Nepal ]
We are HighGround adventures, a company conceptualized by three entrepreneurs and friends, with the sole aim of sharing with the world the amazing experiences in adventure travel that Nepal has to offer.
Our mission is to share simple pleasures of life, which the world of nature affords through adventure travel and self-discovery. We do the work, Mother Nature provides the wonder and you enjoy the adventures.
What drives us at HighGround adventures is passion. We are passionate about creating the most authentic adventure experiences in the world. We endeavor to provide our customers with high-adrenaline activities, across the rugged and magical landscapes of Nepal.

To know more about HighGround Adventures Nepal, Visit Stall Number PB7 at GAMCE 2018 Exhibition on March 23 – 25, 2018.

NORTH FACE NEPAL AS EXHIBITOR- FLYLUKLA.COM GAMCE 2018

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The North Face Nepal is exhibiting in Global Adventure & Mountaineering Conference and Expo 2018 !

[ About The North Face Nepal ]
Sherpa Adventure Outlet Pvt. Ltd opened The North Face Store in Thamel, Kathmandu in September 5th 2003.

The North Face is a highly sophisticated designer, distributor, and marketer of technically innovative adventurous gears. They have built a strong, widely recognized line of products, and have been established as the world’s premier brand for outdoor apparel.

Know more about The North Face Nepal at http://thenorthfacenepal.com/

Follow The North Face Nepal on facebook: https://www.facebook.com/pg/thenorthfacenepalsao

FLYLUKLA.COM AS TITLE SPONSOR- FLYLUKLA.COM GAMCE 2018

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FLYLUKLA.COM as Title Sponsor of GAMCE 2018 !

About Flylukla.com
SAFE TRAVEL, SAFE FLIGHT
Finding maximum comfort and the best value for your dollar when searching for cheap flights enables you to spend more on that vacation or weekend getaway than on getting from point “A” to point “B”, which is precisely our goal. Why overspend on airline flights when you can book the cheapest flights and find flights you’ll enjoy on Fly Lukla? Flylukla.com wants you to enjoy your trip and spend money treating yourself to on-board amenities, wonderful meals, taking in the sights, spa treatments, golfing or anything and everything else you love doing on vacation.

find more on www.flylukla.com

NATTA AS SUPPORTER – FLYLUKLA.COM GAMCE 2018

NATTA

Nepal Association of Tour & Travel Agents (NATTA) as Supporter of Global Adventure & Mountaineering Conference and Expo 2018 !

[ About NATTA ]
Fifty years have elapsed since NEPAL ASSOCIATION OF TOUR & TRAVEL AGENTS (NATTA) came into existence.

It was established in 1966 (2022/11/27 B.S.) by a group of leading travel agents, who felt that it was the time to work together to formulate sound business principles and to regulate the travel industry in Nepal.

The primary purposes of NATTA has been to protect the professional interests of those engaged in the travel trade business, to promote its orderly growth and developement, to safeguard the travelling public from exploitation by unreliable agents.

Know more about NATTA at https://natta.org.np/

COLUMBIA NEPAL AS EXHIBITOR – FLYLUKLA.COM GAMCE 2018

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Columbia Sportswear Nepal if you want the best!

Columbia Sportswear Nepal is exhibiting in Global Adventure & Mountaineering Conference and Expo 2018 !
[ About Columbia Sports ]
Columbia Sports Believes
Being an industry leader in outdoor apparel and products takes passion, and an understanding of people who love the outdoors as much as they do. That’s why, from cutting edge technology, to their innovative heritage in Bugaboo, their jackets, pants, fleece, boots, and shoes are all tested tough so you can enjoy the outdoors longer.

To know more about Columbia Sports Nepal, Visit Stall Number PB6 at GAMCE 2018 Exhibition on March 23 – 25, 2018 at Hotel Yak & Yeti, Kathmandu

or Follow Columbia Sportswear Nepal at https://www.facebook.com/ColumbiaSportswearNepal

UIAA AS ENDORSER- FLYLUKLA.COM GAMCE 2018

UIAA

UIAA – International Climbing and Mountaineering Federation as Endorser of Global Adventure & Mountaineering Conference and Expo 2018 !

[About UIAA]
FOR THE CLIMBERS. FOR THE WORLD.
Founded in 1932, the UIAA is the international federation for climbing and mountaineering. The UIAA represents the interests of over three million climbers and mountaineers from member federations on all six continents. The UIAA has been recognised by the International Olympic Committee (IOC) since 1995.

The International Climbing and Mountaineering Federation (UIAA) was founded in 1932 and has a global presence on six continents with 92 member associations in 68 countries representing approximately three million people.

The UIAA promotes the growth and protection of mountaineering and climbing worldwide by:
– preserving their spirit and traditions
– advancing safe and ethical mountain practices
– promoting responsible access, culture and environmental protection
– supporting youth participation and the Olympic movement

Know more about UIAA at http://www.theuiaa.org/about/

HAN AS SUPPORTER – FLYLUKLA.COM GAMCE 2018

HAN

Hotel Association of Nepal as Supporter of Global Adventure & Mountaineering Conference and Expo 2018 !

About Hotel Association of Nepal(HAN)
Hotel Association Nepal (HAN) as non profit making organization was established in the year 1966, when it had just eight hotels and all of them in Kathmandu itself. In the first ten years of its existence, due to the early stage of the industrial age as well as the membership being extremely homogenous the Hotel Association Nepal was able to make its mark on the governmental regulatory and social up gradation aspects of tourism.
Furthermore, HAN was able to project itself as a leader in the decision making process pertaining to tourism. No aspects of tourism policies and their implementation could void the forceful imprint of HAN. As the hotel industry at that time was erhaps one of the few successful industries in the scenario where hardly any other industry existed. The period of 1970 to early1980 was prolific year for tourism growth and its spread.

Know more about HAN at http://www.hotelassociationnepal.org.np/index.php/about-han

SUZE KELLY – SPEAKER FLYLUKLA.COM GAMCE 2018

suze kelly

 

Topic: Expedition Logistics Management – Preparing for the Unexpected
Date: 23rd March
Time: 2:30 PM
Conference Hall: B

 

About Suze Kelly:

Suze Kelly, General Manager at adventure consultant has a postgraduate technology degree and she has been coordinating the workplace at AC headquarters given that 1996. A lively exterior person, whilst no longer within the workplace she’s off skiing, mountain biking, fishing, trekking and climbing.

 

Suze changed into Everest base camp manager of ac on expeditions in 2000, 2006, 2007 and 2008. She has loved climbing in nz’s Southern Alps, Nepal, Thailand, Australia and the European Alps and spent ski seasons in north the Usa and Europe. She has climbed MT Kenya, Kilimanjaro (x3), island top, MT cook dinner, MT aspiring, Aconcagua, and additionally Lhotse in 2013. She became trying Everest in 2015 and changed into at camp 1 with the ac mountaineering group while the earthquake came about on April 25. She then spent the following 3 weeks in Nepal helping to smooth up at base camp and helping the personnel and households of the ac Sherpa crew who had been affected by the earthquake. She has been running on fundraising and coordination for our Sherpa future fund ever since and returned to Nepal to steer a trek to Everest base camp in April 2016. She joined the ac group on Everest again in 2017 and reached the summit on 22 might also 2017. Capping off the 2017 year, she climbed Vinson in December.

Ms kelly will be speaking about Expedition Logistics Management – Preparing for the Unexpected during 2:30 PM of 23rd March at conference hall B.

[Note: Date, Time, and the Topic of the speaker may be subject to change]

DR. SUVASH DAWADI– SPEAKER FLYLUKLA.COM GAMCE 2018

SUVASH DAWADI

 

DR. SUVASH DAWADI– SPEAKER FLYLUKLA.COM GAMCE 2018

Topic: Insurance Fraud and Its Effect on Adventure Industry
Date: 24th March
Time: 11:00 AM
Conference Hall: B

 

About Suvash Dawadi :

Dr Suvash Dawadi, has been a working member of in Tribhuwan University Teaching Hospital and is a General Practitioner. He completed Diploma in Mountain Medicine and a one day Basic Life Support/ Advance Cardiac Life Support training from Nepal. He has special interest in altitude, wilderness and travel medicine. He joined CIWEC in 2017.

 

He will be speaking about Drug Use and Misuse in High Altitude Mountaineering during 11:00PM of 24th of March at conference hall B.

[Note: Date, Time, and the Topic of the speaker may be subject to change]

PRATEEK GUPTA – SPEAKER FLYLUKLA.COM GAMCE 2018

prateek gupta

 

Topic: Insurance Fraud and Its Effect on Adventure Industry
Date: 24th March
Time: 4:00 PM
Conference Hall: B

 

About Prateek Gupta:

Mr Prateek Gupta is the MD of Adventure Sports Cover (ASC360), which is India’s first ever adventure & travel insurance company. Adventure Sports Cover (ASC360) has got IRDAI approved policies to provide India’s first comprehensive sports & adventure cover and aim at making the outdoors a more secure place.
Their policies has been designed to cover 200+ sports and adventure activities across all fours categories- air, water, land and mountaineering. They are divided into five levels [level 1-5] based on the risk involved, for the clients, the operators and the insurance company & service providers.

 

He will be speaking on Insurance Fraud and Its Effect on Adventure Industry during 4:00PM of 24th March at conference hall B.

[Note: Date, Time, and the Topic of the speaker may be subject to change]

DAWA STEVEN SHERPA – SPEAKER FLYLUKLA.COM GAMCE 2018

DAWA STEVEN SHERPA

 

 DAWA STEVEN SHERPA  – SPEAKER FLYLUKLA.COM GAMCE 2018

 

Topic: Business Integration Model for Retailing, Whole-selling and Tour Operation in Adventure Travel.
Date: 23rd March
Time: 4:00 PM
Conference Hall: B

 

 

About Dawa Steven Sherpa:

Dawa Steven Sherpa is the CEO of Asian Trekking. Aside from being the proud son to the family business, Dawa is the most qualified man for the job, with an extensive resume of climbing and trekking to his name. Dawa is an avid climber, having ascended Mt. Everest twice as well as many other 8000m peaks. He knows these mountains having trekked 1555km, the entire length of the Nepal Himalaya, along the Great Himalayan Trail (GHT), in 99 days. Dawa also has the unique accolade of setting up the world’s highest bakery at Everest Base Camp (5330m/ 17,500ft).

Under Dawa Steven’s leadership, more than 150 climbers from 18 different nations have summited Mt. Everest. Since 2008 he has been running Eco Everest Expeditions. On these expeditions he has pioneered environmental practices to make Himalayan expeditions cleaner, collecting 15,000 kgs of garbage from the slopes of Mt. Everest.

Dawa’s environmental and conservation efforts have been globally recognized by many international agencies including the International Union for Conservation of Nature (IUCN), World Wildlife Fund (WWF) and the International Olympic Committee, from whom he has received a number of prestigious awards. He is also a climate change ambassador for WWF and patron of the Duke of Edinburgh’s International Award Nepal.

Dawa’s father is Ang Tschering Sherpa, founder of Asian Trekking and his mother is from Belgium. Dawa grew up in Nepal with an international influence, speaking five languages. He has been at the helm of Asian Trekking since 2007.

 

Mr Dawa will be speaking on Business Integration Model for Retailing, Whole-selling and Tour Operation in Adventure Travel at 4:00PM on conference hall B.

 

 

 

[Note: Date, Time, and the Topic of the speaker may be subject to change]

ANU KUMARI LAMA – SPEAKER FLYLUKLA.COM GAMCE 2018

Anu Kumari Lama

 

 

 

Topic: Understanding Adventure Toursim Sustanability: Destination Resilience Perspecive
Date: 25th March
Time: 2:00 PM
Conference Hall: C

 

 

About Anu Kumari Lama:

Dr Anu kumari lama, tourism specialist, on the global centre for included mountain development (icimod) has over 15 years of professional and research experience that cuts thru exclusive international-neighbourhood stages of sustainable tourism and weather change edition programme/assignment development, consultancies and networks. She brings interdisciplinary knowledge on and essential perspectives of sustainable tourism improvement and adaptation, won through her enjoy in integrating diverse disciplinary, praxeological information, participatory movement research gear and approach on the coverage-science interface of tourism development, variation and governance contexts.

 

She holds doctoral diploma in tourism development, version and governance from Germany. She theorized and used the fundamental technique in tourism improvement, edition and governance studies. Such metatheory approach (within the improvement work) is the pioneering work in Nepal, specifically inside the discipline of climate exchange model response. This painting serves as an important understanding bank and precious records for numerous actors interested by broadening and deepening the knowledge of climate trade edition and tourism sustainability from gadget complexity, resilience and adaptive governance questioning and social learning perspectives.

 

Dr. Lama is also a recipient of prestigious observe/research awards on tourism and weather change consisting of global sustainability summer college award – institute for advanced sustainability research/potsdam institute for weather impact studies, Germany; international climate protection fellowship – alexander von humboldt basis, Germany; mingma norbu sherpa scholarship – the extra Himalaya foundation, united states of America/the himalayan accept as true with/ lincoln university, New Zealand.

 

Dr. Lama will be speaking at Global Adventure and Mountaineering Conference & Expo 2018, she will be speaking about Understanding Adventure Tourism Sustainability: Destination Resilience Perspecive on the 3rd day (25th of march ) at 2:00 PM on Session 3.

 

PRESS RELASE – GLOBAL ADVENTURE & MOUNTAINEERING CONFERENCE and EXPO 2018

The Global Adventure & Mountaineering Conference and Expo 2018 (GAMCE 2018) is scheduled for March 23 -25th, 2018 and will be held at Hotel Yak & Yeti.

 

Why GAMCE 2018?

  • Inspired by the remarkable growth in world adventure tourism – growing by almost 200 %. Develop and build market platform asset cheaper and closer to home, alternative to market platforms in developed countries.
  • Himalayan nations’ political statement – demanding fair representation in the policy-making of international standards, codes, accreditations, certifications and conventions on mountaineering and adventure sports. Show-case Nepal’s mountaineering and adventure expertise and experts to the world.
  • Adventure tourism is most impactful – resilient, inclusive and high revenue per capita tourist.
  • Vision of Nepal as the adventure hub for Asia if not the world, where adventure buyers and sellers can transact adventure products and services not only from Nepal but internationally.

 

The Conference will be hosting about 60 speakers and attended by more than 250 participants, covering three main topics running as parallel tracks of sessions. The three tracks focuses on Adventure Sports, Adventure Tourism and Environment.

 

The Expo will cover exhibits and exhibitors from the adventure travel services and adventure gear & equipment. There will be about 30 companies at the Expo with adventure products and services.

 

We have confirmed 20 hosted adventure buyers as of today who are operating commercially from the region mostly. We also have confirmed 30 plus institutional adventure buyers from around the world. We expected about 50 adventure commercial buyers and about another 50 more institutional buyers to visit the Expo to come from companies and institutions that are expected to be here in Kathmandu for their expeditions and adventure groups. In addition, we expect about 3000 public visitors who are generally adventure buffs. We have chosen to hold the event in the peak season of March precisely for this reason.

 

We call upon all tourism related businesses and professionals to assess and hopefully appreciate the common benefits of GAMCE. We call upon the adventure tourism sector to take ownership of GAMCE as a common good for each individual business of Nepal’s tourism industry irrespective of who is the organizer. Do we have the insight and far-sightedness to work for a common interest? Can we mobilize our resource that is far more powerful than money or technology ……… our ability to work together. Our ability to co-operate and work as a team can be our biggest disadvantage or advantage.

 

The choice is really our own! Each tourism businessman or professional can contribute the cause by participating in the conference or exhibiting in the Expo. The revenue would be used to bring more buyers to GAMCE 2018. We also ask the tourism business community to make that difficult choice to take a stake in GAMCE 2018 as a common interest against the gnawing skepticism that pervades us all.

50 Confirmed and Plus Buyers Flock to GAMCE Expo!

Adventure travel and gear exhibitors at the Expo of GAMCE 2018 is all set to meet the numerous hosted adventure travel buyers and professionals starting Friday March 23rd at Hotel Yak & Yeti. Because of the limited exhibition space available at the venue, the ratio of buyers to exhibitors is the exhibitors favor.

 

 

There are 19 confirmed hosted adventure buyers as of today who are operating commercially from the region mostly. Since the effort to find the right buyer is still on-going, the number of hosted buyers is expected to reach 25 when the Expo kicks off on Friday. The hosted adventure buyers will be holding one-to-one meetings with the exhibitors at GAMCE.

 

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There are also minimum of confirmed registered 30 institutional adventure buyers from around the world – from New Zealand to South America. Institutional buyers are alpine clubs, adventure sports associations and institutions who organize mountaineering and other expeditions themselves or their members but do not resell adventure travel services like tour operators and travel agencies. Nevertheless, these groups of buyers are high spenders on adventure and mountaineering services.

 

 

However, these 50 prized visitors are not going to be alone. The Conference itself consists of 60 speakers and 250 participants who will visit the Expo during the three days of the conference. We expect many other walk-in visitors which may include foreign tour operators, mountaineering professionals and tourists. This time in March, Kathmandu will be full of expedition groups gearing up to scale Everest and numerous other peaks. Aside from the expeditions, we expect tour operators who are here with their trekking and other adventure groups to visit the Expo.

 

 

Finally, many foreign adventure enthusiasts (tourists) visiting Nepal are expected to visit the Expo for adventure gear, clothing and travel services. We have chosen to hold the event in the peak season of March precisely for this reason. We expect about 100 adventure commercial or institutional buyers and a total of about 2000-3000 public and business visitors to make contact with the exhibitors at the Expo.

Adventure Media Coverage at GAMCE 2018

GAMCE 2018 is expected to draw in few well known until media is Adventure and Outdoors.

Backpacker one of the renowned sports media is to be featured in the exhibition. Backpacker is an American publication that features information on wilderness hiking and adventure. It has been published since 1973. Backpacker magazine is currently published by Active Interest Media and is based in Boulder, Colorado. Ryan Wichelns is going to be present at the conference and sharing his idea on sports media.GAMCE 2018

Himraj Singh Soin, the associate editor of the Outdoor Journal is also presenting himself as one of the speakers for the GAMCE conference enlightening us with his travel experience in media and publication line. The company will also be exhibiting during the event.

Lide and Hory from Czech Republica will be featuring itself during the GAMCE event. Ladislav Jirasko, publisher of the magazine himself will be present in Nepal for the event and will also be speaking at the conference. Get in touch with the famous Czech Magazines team and get to know more about them.

Emma Ryan the senior contributor of Outdoor magazine and the field editor of Adventures is widely has widely travelled and is landing here at Nepal for the event. Get to know Emma Ryan a free-spirited and tales of ripper yarn who has an incredible eye for detail at GAMCE 2018.

Hotel Yak and Yeti Hosts GAMCE 2018

Hotel team gear up for GAMCE 2018 that is scheduled to take place from 23rd March- 25th March 2018. The Opening Ceremony of GAMCE will take place in Regal Ballroom followed by a plenary session each day. The conference will break-out into three simultaneous sessions each afternoon during the three days. The Expo will be taking place at the same time starting Friday at the garden. The swimming pool side shall feature the adventure traveler seekers and the back pond side will feature the adventure gear.

 

Hotel Yak and Yeti, is a luxury 5-star deluxe hotel in the heart of Kathmandu, Nepal. Modern day sophistication greets cultural heritage in the ample grounds of over the 100-year-old palace and newly designed structure of the hotel. This exceptional city center hotel is located minutes away from both domestic and international airport and continues to be the city’s leading luxury hotel for business and leisure making it easier for the international participants, exhibitors and visitors to reaching the hotel during GAMCE 2018.

 

Hotel Yak Yeti is the premium conference hotel in Nepal because it has the largest pillar less ballroom. It is also the only hotel in Kathmandu with the facility to run 5-6 break-out sessions simultaneously. Finally, it’s untruly located in Kathmandu’s most posh down turn area making it most convenient for conference participants and visitor to find or reach the venue.

 

Hotel Yak and Yeti has an excellent restaurant, Sunrise Café offering buffet lunch every day. Visitors and guests may also relax with friends and business associates for dining at Sunrise Café or drinks at the Piano Bar must at the main bay the hotel. Hotel Yak and Yeti awaits you all with warm welcome as host of GAMCE 2018.

Adventure Companies Get Ready for GAMCE 2018

Global Adventure and Mountaineering Conference and Expo 2018 gather all the stakeholders to provide an international forum for exchange of products, services and information on Mountaineering and Adventure. GAMCE 2018 is being organized on the patronage of Nepal Tourism Board, Nepal Mountaineering Association, Indian Mountaineering Foundation and Chinese Mountaineering Association. With GAMCE nearing up to its date for the event, exhibitors are gearing up for the day.

GAMCE 2018GAMCE will be exhibiting various companies that provide Adventure Travel Operators, Expedition Services, Adventure Gear and Equipment Manufacturers, Adventure Sports Companies, Adventure Clothing and Accessories Companies, Adventure Travel and Sports Media.

There are many notable exhibitors that are participating from corporate agencies, hotels, adventure magazines, adventure destination management companies, airlines, and many others. Among numerous companies some of the exhibitors are Nepal Tourism Board, Nepal Mountaineering Association, Trekking Agencies Association Nepal, Nepal Association of Rafting Agencies , Nepal Association of Tours and Travel Agents, Intrepid Explorer, India Outdoor Journal, Backpacker, Lide and Hory, Dharma Adventures, Hidden Trails, Nirekka Adventures, Airlife Adventures, Trans Himalayan Tour, Social Tours and Travels, Summit Air, Sita Air, Helicopter, Ultimate Descents Nepal, Asian Trekking, Top Out, Hotel Serenity, Hotel Raddission, Hotel Royal Singi, Hotel Shambhala, Hotel Mulberry, The Last Resort Adventure, Fly lukla

Stay tuned with the GAMCE team and get and exposure to the various exhibitors that are to be featured in the exhibition.

Get EXPO Tickets at Meroshows

vasasasadasaMeroshows is the ticketing partner for GAMCE 2018. In the world of media and digital marketing meroshows has been advancing with their technology by providing the events and entertainment related information, pricing, availability and reservations for tickets mostly for cinemas across the cities of Nepal. And now Meroshows is also incorporates the ticket booking of Global Adventure and Mountaineering Exhibition and Conference 2018 being held on Hotel Yak and Yeti from 23rd March – 25th March.

Meroshows.com website is Nepal’s first internet based entertainment ticketing portal owned and operated by E-Signature Private Limited. The meroshows.com emphasizes simplicity and ease of use, while combining the big features of cinema ticketing software and interactive seat selection, with more modest options for those just getting hassles for booking tickets. It provides affordable, fully integrated online-box-office solution software to performing arts organizations across the cities in Nepal, so you can sell tickets in minutes, integrating them from our website and social media.

Hurry up and get the opportunity to book your early bird tickets with an amazing discounted offer for the conference. Simply login to www.meroshows.com and to get your ticket booked.

ECS Nepal, GAMCE Media Partner

vasasasadasaECS media one of the most admired cultural lifestyle magazines in Nepal today and it has partnered with GAMCE as a media and marketing manager. ECS Media is a visionary organization dedicated towards enhancing lifestyle Journalism in Nepal.

With their international standard in literature and photography insights that are purely local ECS Media is able to create and deliver unique and compelling lifestyle content complemented by top-of-the-line photography, in-depth features while implementing stringent quality control mechanisms.

 

Since its inception in 2001, ECS Media has grown to be a dominant lifestyle media house in the country promoting art, culture, heritage, local food, urban fashion trends, events, entertainment and many others unlike any other across multiple media platforms to a passionate audience. With GAMCE reaching right at the doorsteps as dated at March 23rd– 25th March 2018, ECS media is ready to give its full support for one of its kind enticing event taking place in Nepal  “GAMCE 2018”.

Official Sponsor of GAMCE 2018

Nepal’s first breweries since 1966, United Breweries Nepal Pvt. Ltd (UB), formerly known as Nepal Brewery Pvt. Ltd are the official sponsors of GAMCE 2018. The brewery which is located in Hetauda Industrial District has been producing beer since 1972 with its installation of factory and brewing plant and machinery. During the initial stage Star Beer, the product of Nepal Brewery was the first beer in Nepal which was brewed with German technology. Some other products were soft drinks namely Star Aqua and Lemu and bottled mineral water named Star Mineral Water.mighty sherpa

After taking over the management of United Breweries, TBi Nepal has stepped up UB to an ISO 9001:2008 Certified Company. Given the technical collaboration with Brew Master India, a reputed micro brewery of India, United Breweries continues to excel as Nepal’s first and leading brewing company. At United Breweries, they go by the principle that customer is king always putting their best efforts to provide qualitative products to their customers.